The Fulton Street subway station is a major commuter hub in Lower Manhattan with 300,000 people flowing through it every day, many on their way to Wall Street. This campaign drove commuters to an AT&T kiosk. In 2 weeks, we gained 2M impressions while the paid social portion saw Cost Per Engagements (CPE) exceeding the benchmark for efficiency by 49x. From briefing to release of files: 11 days.

Creative Direction: Ricky Sethiadi
Art Direction: Tommy Tse
Animation Direction: Tommy Tse,
Animation & Production: Billy Lewis, Ryan Wise